Med Spa CEO

Are you waiting until you know exactly how to grow your med spa before you take the next step? In this episode, I sit down with Dr. Beth Freedman, founder of B.Free Beauty and Wellness and a board-certified surgeon, to talk about the mindset shifts that helped her go from treating friends and family at home to building a team, creating comprehensive packages, and confidently planning for her next stage of growth. We talk about the shift from “I don’t know how to do this” to “I’m figuring it out,” why selling packages is often a belief and confidence game, and how knowing your ideal patient can shape your offers, marketing, and equipment decisions. Tune in to learn how to get out of your own head, take action, and keep figuring it out as you grow. HIGHLIGHTS Meet Dr. Beth Freedman, founder of B.Free Beauty and Wellness. The mindset shift from “I don’t know how” to “I’m figuring it out.” How Beth moved from treating friends and family at home to building a growing practice. Why comprehensive packages can make it easier for patients to follow a treatment plan. How selling packages can become a mindset shift for both you and your team. How knowing your ideal patient can shape your offers and equipment decisions. RESOURCES + LINKS Learn more about B.Free Beauty and Wellness HERE! Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Dr. Beth Freedman: @bfree_beautyandwellness

Can you build a highly profitable business without losing the purpose and service that inspired you to start it? In this episode, I sit down with Meliza Mokrani, founder of WORTHY Self-Care Studio, WORTHY Breath & Body, and WORTHY The Agency. Meliza shares how she built a seven-figure wellness business centered on accessibility, hospitality, and service. We talk about the systems that create a more consistent consult experience, build an operation that can serve more people, and connect your offers to what your clients actually want, while discussing the revenue potential of recurring memberships. Tune in to learn how to grow your business while staying deeply connected to your mission, values, and the people you serve. HIGHLIGHTS Meet Meliza Mokrani, founder of WORTHY Self-Care Studio, WORTHY Breath & Body, and WORTHY The Agency. How Meliza built Worthy around accessibility, service, and hospitality. Why becoming the bottleneck can limit your business's ability to grow. The systems to create a more consistent and comprehensive client experience. How to give clients what they want while still addressing what they need. How hospitality can shape a more intentional client experience. How storytelling can help you build trust with your clients. The revenue opportunity Meliza sees in recurring memberships. What it takes to stay committed to your vision when other people question it. RESOURCES + LINKS Learn more about WORTHY Breath & Body HERE - https://worthybreathandbody.com/ Learn more about WORTHY Self-Care Studio HERE - https://worthyselfcare.com/ Learn more about WORTHY The Agency HERE - http://www.worthytheagency.com/ Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Meliza: @melizamokrani WORTHY Breath & Body: @worthybreathbody WORTHY Self-Care Studio: @becauseyouareworthy

Are you offering too many services, second-guessing your decisions, or struggling to clearly communicate the value of what you sell? In this episode, I sit down with Amy Kimmig, founder of Aesthetic AF, to talk about the shifts that helped her simplify her business, strengthen her leadership, and create a clearer path for clients to invest in higher-value solutions. We dive into why having more services can create complexity, how to turn a complicated menu into clear programs built around the problems you solve, and how greater clarity can help your team sell with more confidence. Tune in to learn how to trust yourself when making major business decisions, recognize when it’s time to stop playing small, and go all in on the vision you have for your business. HIGHLIGHTS Meet Amy Kimmig, Founder of Aesthetic AF and licensed esthetician with 27 years of experience. Why simplifying your service menu can create a clearer path for clients. How to shift from selling individual treatments to solving bigger client problems. The benefits of creating clear, higher-value programs your team can confidently communicate. What simplifying your menu can reveal about your business and growth opportunities. How greater clarity can strengthen team confidence and help clients understand the solutions you offer. Why trusting yourself matters when making major business and leadership decisions. Lessons for going all in on the business you actually want to build. RESOURCES + LINKS Learn more about Aesthetic AF - https://www.aesthetic-af.com/ Join The Med Spa Advantage - https://heatherterveen.com/join Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Amy: @amykimmigcarey Aesthetic AF: @aestheticaf.denver

Are you waiting for the results to prove that you’re ready to become the CEO you want to be? In Part 2 of the Stop Playing Small series, I break down the identity shift needed to build a bigger business and the Audacity Principle, the willingness to claim the identity you’re becoming before the evidence exists. I also guide you through a Future Self Download to start making decisions as the version of you who already has what you want. Plus, I share a client example and four questions to help you claim the identity first and let the evidence follow. Get ready to have the audacity to claim the identity before the evidence catches up. HIGHLIGHTS The Audacity Principle and how to develop it. How the Upper Limit Problem can keep you stuck at the same level. A client example of using audacity to build a premium practice in a small market. The Future Self Download for making decisions as the CEO you’re becoming. Why investing in yourself can expand your capacity for bigger success. Four questions to help you claim the identity and take action as your future self. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you waiting for more confidence, proof, or permission before you let yourself think bigger? In this episode, I break down why waiting for validation, confidence, or proof keeps practice owners stuck playing small. I share how this mindset influences your pricing, visibility, revenue goals, team decisions, and willingness to say no, and why setbacks are often part of becoming the leader capable of creating the result you want. Tune in to learn how to dream beyond what feels realistic, build the emotional fuel to pursue it, and decide what going big looks like for you. HIGHLIGHTS Why there’s no roadmap or certification for becoming a successful CEO. How a big dream creates the desire and fuel to take action. What my husband’s baseball journey taught me about pursuing a big vision. Where playing small shows up in pricing, visibility, revenue, and team decisions. Why setbacks don’t mean your bigger goal is wrong. Four questions to help you stop shrinking your vision and decide to go big. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com