Med Spa CEO

Are you waiting for more confidence, proof, or permission before you let yourself think bigger? In this episode, I break down why waiting for validation, confidence, or proof keeps practice owners stuck playing small. I share how this mindset influences your pricing, visibility, revenue goals, team decisions, and willingness to say no, and why setbacks are often part of becoming the leader capable of creating the result you want. Tune in to learn how to dream beyond what feels realistic, build the emotional fuel to pursue it, and decide what going big looks like for you. HIGHLIGHTS Why there’s no roadmap or certification for becoming a successful CEO. How a big dream creates the desire and fuel to take action. What my husband’s baseball journey taught me about pursuing a big vision. Where playing small shows up in pricing, visibility, revenue, and team decisions. Why setbacks don’t mean your bigger goal is wrong. Four questions to help you stop shrinking your vision and decide to go big. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you unknowingly becoming the ceiling of your med spa’s growth? Your team, patients, pricing, and business decisions are all influenced by the level of certainty you bring as a leader. In this episode, I break down how hesitation around selling, pricing, visibility, and leadership can limit your conversions, positioning, profit, and growth. I share the shift from being an excellent provider to becoming a trusted authority and why confidently recommending what you believe will help your patients is part of leadership, not being pushy. Tune in to identify where hesitation may be holding your business back and become the chief believer your business needs. HIGHLIGHTS Why you as the owner are the thermostat of the practice. How your certainty shapes your team, patients, and business. The hidden beliefs that create hesitation in leadership. Why hesitation is communication, not neutrality. The shift from excellent provider to trusted authority. How certainty influences perceived value and patient decisions. Why selling is the bridge between staying stuck and getting results. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Do patients see your med spa as truly different, or just another option to compare on price? In this episode, I break down the commodity med spa problem and why personalized care, patient education, and customized treatments aren't enough to create differentiation. I share how copying competitors, relying on discounts, and building a menu around one-off services can make your practice easier to price shop. Tune in to learn how to create a unique position, proprietary offers, and a category-of-one experience that makes your med spa stand out for something more than price. HIGHLIGHTS The signs your med spa has become a commodity. Why “personalized care” isn’t real differentiation. How copying competitors makes you easier to price shop. The problem with building your menu around one-off services. Why competing on price requires a completely different business model. How a proprietary menu helps you become a category of one. What Drybar and FedEx can teach you about positioning. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is your med spa busy and growing revenue, but still not as profitable as it should be? In this episode, I break down how activity can look like leverage and revenue can look like profitability, and why the strongest practices are intentionally designed around positioning, operational simplicity, and real business assets. I share how signature menus, proprietary frameworks, strategic decision filters, and intellectual property create differentiation and make your business more valuable over time. Tune in to identify what's strengthening your business model, what's creating operational drag, and what needs to go. HIGHLIGHTS The Skin Socialite lesson that changed how I think about business models. Why adding devices, services, and memberships creates operational drag instead of profit. The difference between generating revenue and building a strategically strong business. Why predictable revenue doesn't always mean profitable revenue. The "overstuffed closet" problem inside your practice. The business assets that strengthen your positioning and long-term value. The decision filters that help you determine what actually belongs in your business. RESOURCES + LINKS Check out what Ask Heather AI can do HERE! Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you solving the wrong problem in your med spa? When something isn't working, it's easy to blame the offer, the leads, or your team before you actually diagnose what's happening. In this episode, I break down the framework I use to separate data from drama, identify the real operational problem, and make clearer decisions without getting pulled into the emotional rollercoaster of running a business. I share how to recognize whether you're dealing with a volume, execution, conversion, or expectation problem, and why average ticket value and lifetime customer value are key levers for growth. Tune in to learn how to diagnose first, make smarter decisions, and fix what's actually holding your growth back. HIGHLIGHTS The question that can shift you from a reactive leader to a strategic CEO. How to separate data from drama when something isn't working. Why a bad week isn't enough data to make a major business decision. How to tell the difference between a sales problem and a volume problem. Why cold traffic leads aren't necessarily bad leads. How referral leads differ from leads coming through paid advertising. How to diagnose team performance when you lack visibility into what's happening during consults. Why average ticket value and lifetime customer value are key growth levers. The operational questions to ask when your business isn't getting the results you want. RESOURCES + LINKS Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com