Big Events, Big Ads, Big Attention

Upfronts, the NFL in Melbourne and the Sydney Sweeney ad. Three big media stories, one big question: what actually gets our attention now? We unpack how media events are changing, why sport is becoming an even bigger audience driver, and what advertisers can learn from controversy, culture and the power of a good headline. Hosted on Acast. See acast.com/privacy for more information.