/https://assets.pippa.io/shows/cover/1788774589218-90b4ff4c-2d38-4926-b57b-b6a5b2bc5f4a.jpeg)
Media Bubble
Irene Hulme Ben Willee Peter Whitehead
C&T out. Is Nine about to swallow ARN? and Radio's Creator Problem.
OCT 21, 202644 MIN
/https://assets.pippa.io/shows/6a9e8db40797014d1e8165d7/1792625119380-e4356786-ec50-4d7b-8d8d-4f6fadd662b7.jpeg)
Description
Carrie & Tommy's exit from Hit raises questions about the value of radio talent - and what happens when big names move on.
Is Nine making a move on ARN? We unpack the rumours, the numbers and the commercial logic behind a potential deal, including what it could mean for Australian radio and the threat of global tech giants buying into local media.
Plus, are digital creators replacing traditional radio talent for brands? If creators bring their own audiences, control their own platforms and offer brands a direct line to fans, what's left for radio personalities?
And in Media Therapy, Ben and Pete go head-to-head on a question facing the entire industry: should advertisers keep more of their money in Australian media, or does every dollar have to earn its keep?
Ben is climbing three of Victoria's highest peaks to raise money for UnLtd and disadvantaged children. Help him reach his goal - Donate here.
Hosted on Acast. See acast.com/privacy for more information.

