The Upfronts: New Talent, New Tricks and a Lot Riding on KIIS

Upfront season continues, and the Seven Media Group and Paramount have laid out their plans for 2027, with ARN preparing for one of its most closely watched announcements in years. This week on Media Bubble, Reenie, Willee and Whitey unpack the big moves. The Seven Media Group is turning successful podcasters into national radio stars, with Lucy & Nikki and Lu & Jarch taking over Hit Network Drive. What's the commercial advantage of having the same talent across radio, podcasts and social? Willee has the inside scoop on why SMG hired Michael Clarke for 2DAY FM Breakfast. Paramount is experimenting with shoppable television through its Bunnings partnership. A smart new revenue opportunity or a gimmick viewers don't need? And with ARN's upfront approaching, all eyes are on KIIS Sydney and the enormous challenge of replacing Kyle and Jackie O. Plus, Google's AI dilemma, the latest advertising spend figures and why Black Friday is becoming a dangerous game for retailers. Sound design and Mixing by EARSAY - More than an audio production company. Hosted on Acast. See acast.com/privacy for more information.