Google Stock is Plummeting. Here's Why We're Not Worried

This week on The Media Captain Podcast, we have a lot to catch up on. We sold Derm Warehouse, built our own tool to track how brands show up in AI search, and spent a morning with business students at Ohio State. We also talk through Google’s latest earnings, the projections that have Meta passing Google in ad revenue, and why we still prefer standard Search campaigns over PMax. 00:55 Our AI visibility tracking tool. Why we built our own software to track long-tail searches across Claude, Perplexity, Gemini and ChatGPT. 05:04 Google’s earnings. Ad revenue growth is slowing, and more people are searching on LLMs. Here’s what that means for Google. 09:20 Asking Claude about our own business. We ran some business questions through Claude and didn’t love what it said about us, so we built pages that spell out who we are and what we do. 14:10 Running quotes through AI. Why we started doing this during the sales process and what it taught us about how clients read our pricing. 16:10 Derm Warehouse is joining Dermstore. After 10 years and 145,000 customers, we sold the business. The deal started with a LinkedIn outreach campaign. 23:26 Meta vs. Google. New projections show Meta pulling ahead of Google in total ad revenue. 25:19 What we learned at Ohio State. Almost every student uses ChatGPT, some classrooms ban tech entirely, and a few classes start the day with mindfulness exercises. 30:56 Google Business Profile updates. Business owners now have more control over third-party ordering and scheduling links on their profiles. 34:49 Staying in our lanes. Giving everyone on the team a clear area to own made us more productive and sped up decisions. 39:09 Search vs. PMax. What our campaign data shows and why standard Search keeps bringing in better leads. 40:39 What’s growing and what’s not. Demand for AI search and SEO strategy is way up, while standard web development projects are slowing down.