The Media Captain Podcast - What AI Got Wrong About Us, and How We Fixed It

This episode covers how AI tools like ChatGPT, Claude, and Gemini describe your business (and how to fix it when they get it wrong), why every website needs an AI instructions page, Google’s new emphasis on effort and originality, why Yelp matters more for AI citations, and what happens when AI agents start calling your business on behalf of customers. If you own or market a local business, this episode will help you show up in AI search, build authority, and avoid wasting budget on unproven ad platforms. Timestamps: 0:00 Intro 0:37 #1: Why your website messaging matters for AI and LLMs 5:15 #2: Meta launches Muse, its AI personal assistant 11:22 #3: When prospects send their AI agent to ask follow-up questions 15:18 #4: Why you need an AI instructions page on your website 19:29 #5: Google adds effort and originality to its guidelines 25:25 #6: Yelp is becoming a powerhouse for AI citations 28:48 #7: How we use Claude, Gemini, and ChatGPT 32:13 #8: 40.2% of local searches now trigger a Google AI Overview 34:58 #9: Authority score and building local backlinks 38:00 #10: Should you advertise on ChatGPT yet? 41:08 #11: Google’s Call Me Now feature lets Gemini call businesses for you 44:45 What we’re excited about