“The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote

Marketers often waste half their budget because attribution remains one of the industry’s biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week’s installment of The Media Roundtable. At this year’s CAO Summit, Giles Martin (EVP Strategy, Oxford Road) moderated a panel of experts focused on wrangling attribution with confidence. Sharing the stage with Giles were three bona fide attribution all-stars: Kezia Koo ( Fractional Growth Marketing Leader; ex-Indeed, Chegg, Amazon)  Brad Miller (SVP Marketing, SelectQuote) Jon Pease (Sr. Dir. Growth Marketing, MasterClass) Together, they talked about attribution stacks, what MMMs can (and can’t) do, and the search for allies. Let’s dig in. “ MMM is like the mullet of measurement. It's back in style, but only because everything else stopped working.” -Jon Pease (Sr. Dir. Growth Marketing, MasterClass) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.