KEYNOTE: The Strange Death of Direct Sales

Why are so many media companies losing their direct sales teams, and what is it costing them? In this episode, Jamie Wood (Global Sales Director at Boost Media International and host of the Media Sales Mastery Podcast) delivers his keynote, The Strange Death of Direct Sales. He tells the story of how direct sales got pushed aside and what the industry broke along the way. He also explains why rebuilding a well-resourced direct team is the biggest growth lever media companies have. Watch the full keynote on YouTube: https://www.youtube.com/watch?v=0vH-SRlg0Qw&t=16s More from Media Sales Mastery: mediasalesmastery.com.au #MediaSales #SalesLeadership #DirectSales #Radio #Advertising