How To Grow Your Podcast Using Promo Swaps | Lauren Passell, Courtney Elmer, & Danielle Bezalel | Ep 112

Promo swaps might be the most underrated growth lever in podcasting. In this episode, I reached out to three fellow podcast pros who’ve done it for their own shows and for clients: Danielle Bezalel, Lauren Passell, and Courtney Elmer.   They explain:  ◼️ What a promo swap actually is, and why so few hosts take advantage of it ◼️ The impact swaps had on their shows’ growth and visibility ◼️ How to find the right swap partner whose audience genuinely overlaps with yours ◼️ What to agree on before the swap goes live ◼️ Their top advice for hosts trying a promo swap for the first time   Follow Lauren Passell: ◼️ https://tinkmedia.co/ ◼️ https://x.com/laurenpassell ◼️ https://www.linkedin.com/in/lauren-passell/ ◼️ https://podcastthenewsletter.substack.com/ ◼️ https://podcastmarketingmagic.substack.com/   Follow Courtney Elmer: ◼️https://podlaunchhq.com/ https://www.podlaunchhq.com/blog  ◼️https://podlaunchhq.com/bingeworth-episode-framework  ◼️https://www.podlaunchhq.com/blog?tag=podcast+seo  ◼️https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content  ◼️https://www.podlaunchhq.com/blog?tag=marketing+%26+growth    Follow Danielle Bezalel: ◼️ Sex Ed with DB: https://www.sexedwithdb.com/  ◼️ Instagram: https://www.instagram.com/sexedwithdbpodcast/  ◼️ Podcast: https://pod.link/1286811573   ◼️ Monetize Your Indie Podcast course: Want to turn your podcast into a sustainable income stream? Danielle Bezalel, MPH helps indie podcasters build real revenue through her Monetize Your Indie Podcast course and private consulting. Reach out at [email protected] and read How an Indie Podcaster Made Six Figures to see how she built a six-figure indie show.   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected]   Please leave us a review on Apple Podcasts or Spotify.