Local SEO That Works When Search Changes with Tyler Henn

Send us Fan Mail Google used to feel predictable: publish a few pages, tweak some keywords, maybe polish a Google Business listing, and the calls start coming. That world is fading fast. AI search and LLMs are now shaping what people see, what gets recommended, and which businesses feel “trusted” before a customer ever clicks a link.  We sit down with Tyler Henn, founder of Hen House Digital Growth Studio and host of the Hen House podcast, to get practical about modern local SEO and online visibility for service-based businesses. Tyler explains why thin websites fail, how building specific service pages can outperform generic copy, and what “structure” really means when Google tries to understand your business. We also dig into the Google Business Profile playbook: choosing the right categories, building out services, and using your website to support what your profile promises.  Then we zoom out to the messy reality of AI recommendations. Tyler breaks down why many pages never get indexed, how SEO pruning can boost performance fast, and why “unique proof” beats recycled claims like “free inspections.” Finally, we talk about how longer search queries in tools like ChatGPT change what customers ask for, and why descriptive reviews, social posts, and even YouTube transcripts can influence what gets cited.  If you want more leads without relying on paid ads, press play, take notes, and build the kind of clarity that cuts through noise. Subscribe, share this with a business owner who needs it, and leave a review. What’s the first change you’re going to make to get found? Support the show Want to Be a Guest on Healthy Mind, Healthy Life? 👉  DM me on PodMatch  💬 Want to come on the show? Be a Guest  🌐 Explore the full network  | 📨 Newsletter | 👥 LinkedIn Community This isn't self-help. It's self-honesty. 💼 Sponsor Our Show | 🎬 Check Our Services Intro Music Credit: Lumen Sound | Dmitrii Kolesnikov | Pixabay  📌 Disclaimer This episode is for educational and informational purposes only. Guest views are personal and do not represent the host or Healthy Mind by Avik™. The Network does not verify or endorse guest statements. Nothing here is medical, legal, financial, or professional advice, please consult a qualified professional. Engage critically. Third-party content referenced under fair use. Guests are responsible for their own statements. Concerns? ...