How MyProtein Uses P&L Thinking to Make Smarter Marketing Decisions With Hemadri Negi

Hemadri Negi is VP of Growth Marketing at Myprotein, the global sports nutrition brand owned by THG. In this episode, Hemadri shares how Myprotein uses P&L thinking to guide its marketing decisions, so every campaign, channel, and budget call is tied back to profitability rather than top-line metrics alone.