Why Multiple Sales Channels Matter for Business Growth

In this month's Marketing Management segment of Mission Matters, Adam Torres welcomes back Gary Frazier, Retired Marketing Professor at the University of Southern California (USC), to discuss the importance of multiple sales channels. Gary shares strategies for expanding market reach, managing channel conflicts, and making data-driven decisions, along with updates on his new personal website and upcoming marketing books. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices