The Future of Marketing: Gary Frazier on Customer Behavior and Business Growth

In this episode, Adam Torres interviews Gary Frazier, Retired Marketing Professor at the University of Southern California (USC). Frazier discusses the evolution of marketing, the growing influence of digital technology on consumer decision-making, and the importance of understanding customer needs. He shares insights on building brand awareness, improving distribution strategies, and connecting marketing efforts to financial performance in today's competitive business environment. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices