Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

“I’ll get serious about my marketing once the holidays are over.” “Once the kids are back in school.” “Once things calm down a little.” Put a finger down for every one of those sentences that sounds familiar to you! It’s only me, Kayla, today, and if anyone’s ever been busy, it’s me! I have four kids, a football coach for a husband, and a completely full calendar. But still, I treat my marketing as essential as breathing, because marketing is the heartbeat of a business! And I can’t wait for things to ever slow down because I’ll be waiting forever. In this episode, I’m walking you through five ways to rethink the time you already have, so your marketing fits into the pockets of your day instead of demanding hours you don’t have. Kayla discusses: ♡ Most of your marketing should fit into the pockets of your day (18 minutes a day, max!) ♡ How to turn what you’re already doing into content ♡ Why knowing your brand is like having a capsule wardrobe for your content ♡ Why every piece of content is a small trust deposit, not a masterpiece ♡ How repeating yourself leads to recognition ♡ Where to find support — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: Join Modern Agent Social Club! Modern Agent Social Club is where ambitious agents learn how to build a memorable brand, create strategic content, and become the obvious choice in their market. Modern Agent Social Club

My friend Sally went on a date with a guy named Austin. They were set up by friends and both were really excited, but Austin so badly wants to settle down and get married that he decided to nail this date and convince her he’s marriage material. So at dinner he tells her what college he went to, that he was captain of the football team, his GPA, medical school, the really nice house he built, all the cool vacations he goes on. Meanwhile, Sally’s sitting there thinking, when are you going to ask me something about myself? Do you think they went on a second date? Of course not! Now take a look at your Instagram feed. Just listed, just sold, here’s how I can help you buy, here’s how to work with you, here are the areas I serve, here’s three steps to buying… If that’s most of what you post, you’re Austin at dinner. What’s in it for the person on the other side of the screen? Today I’m sharing 3 beliefs you need in order to get the most results possible from Instagram. I really wanted a Halloween episode, and the closest I’ve got is this: if you don’t believe them, that’s very scary, because you’re spending so much time on content that isn’t working as hard for you as it could. Chelsea discusses: ♡ Attracting clients isn’t about convincing people you’re a good agent ♡ The upstairs party vs. the downstairs party (a metaphor because you know we love them) ♡ What a brand is, and why it’s not primarily about your color palette ♡ Content gets you seen, but your brand gets you remembered ♡ Documenting your day helps you uncover the patterns that make you memorable ♡ The Modern Agent Content S’more that helps you stop overthinking every post — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: The Comfort Crisis By Michael Easter This episode was edited by Adrienne Cruz. Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Mentioned in this episode: Join Modern Agent Social Club! Modern Agent Social Club is where ambitious agents learn how to build a memorable brand, create strategic content, and become the obvious choice in their market. Modern Agent Social Club

We all say we want the kind of business that runs on referrals and amazing clients, but when we look at how we’re marketing on Instagram, it’s usually more about “how can I get business right now?” There’s a huge disconnect between the business we say we want and the way we’re marketing it. It’s easy to get stuck in hamster-wheel marketing, always asking where your next client or next commission check is coming from, but what if you designed your marketing for the next 10 years instead of just tomorrow? That’s how you become the agent people know, like, trust, and recommend on repeat. Chelsea discusses: ♡ The difference between a finite game and an infinite game, and what each looks like on Instagram ♡ Hamster wheel marketing keeps you chasing leads instead of building a business that brings clients to you ♡ How to help someone who’s never met you feel like they already know you ♡ The five levels of agents on Instagram: posting, visible, recognizable, connected, and converting ♡ How to find your “magic middle” where your life and your ideal client’s life overlap — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Infinite Game by Simon Sinek ♡ Episode 79: The Agents Getting the Most Business From Instagram are Following THIS Content Strategy This episode was edited by Adrienne Cruz. Mentioned in this episode: Join Modern Agent Social Club! Modern Agent Social Club is where ambitious agents learn how to build a memorable brand, create strategic content, and become the obvious choice in their market. Modern Agent Social Club

Have you ever imitated another agent's content only to get a fraction of the results as she did?! Today we're revealing why that happens and what you can do differently so it doesn't happen again! The strategies, the story frameworks, the lead magnets, and the ManyChat automations are all great, but if there’s no brand underneath, you’re spinning your wheels. In this episode, we’re talking about why content alone isn’t enough, and what it means to have a brand that makes someone want to choose you specifically. The girls discuss: ♡ Why marketing doesn’t work without a brand underneath it ♡ Defining a personal brand ♡ How to shift from posting your expertise to sharing your experience and point of view ♡ Why professional photos alone can make you look like AI ♡ The Chinese bamboo tree and why you can’t give up before you see the sprout ♡ How to get clear on what you want to be known for, who you want to work with, and where your life overlaps with theirs ♡ Why your hobbies and real-life presence make your online brand work better ♡ How to build a content closet and a folder of on-brand photos and B-roll ♡ Why “when in doubt, say it out loud” is the easiest way to show up as yourself — Register for our upcoming Masterclass (free!) Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Past episodes: 94. Your Life is Not Too Boring to Be Content ♡ Past episode: 88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos) This episode was edited by Adrienne Cruz. Mentioned in this episode: Join Modern Agent Social Club! Modern Agent Social Club is where ambitious agents learn how to build a memorable brand, create strategic content, and become the obvious choice in their market. Modern Agent Social Club

In this episode, we're revisiting one of our most-downloaded topics (technically part two, but probably part 6,425!). We're talking about how to connect personally while building trust professionally, why simple things stacked over time beat the flashy ones, and how to stop waiting for the perfect moment to show up online. The girls discuss: ♡ Why your life is not too boring to be content ♡ What Alix Earle's rise teaches us about leaning into your real life instead of staging a set ♡ Why ordinary, repeated, and consistent is what makes you memorable ♡ The case for posting way more often (and why we don't care about the algorithm) ♡ Why we're asking you to screenshot your analytics and not look again until January 1 ♡ Simple habits that make showing up easier ♡ Why you need a hobby, and how to become the name that comes up at book club Register for our upcoming Masterclass (free!) Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content ♡ Book: The Slight Edge by Jeff Olson ♡ Book: The 12 Week Year by Brian P. Moran and Michael Lennington ♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy ♡ Instagram: Alix Earle ♡ Macy McNeely (The Salesgirls) This episode was edited by Adrienne Cruz. Mentioned in this episode: Join Modern Agent Social Club! Modern Agent Social Club is where ambitious agents learn how to build a memorable brand, create strategic content, and become the obvious choice in their market. Modern Agent Social Club