S4E3: No Cold Calls, No CRM, No Problem — How Amy Miller Built a Six-Figure Referral Business

Kristen sits down with longtime friend Amy Miller, a Phoenix-based Realtor who's built a six-figure business in nine years without ever making a cold call. Amy shares how she leaned into relationships and networking instead of forcing herself into activities she hated, why she's stayed in the same BNI chapter for eight years, and how she runs her business without a traditional CRM, including an unconventional hack using Claude to track client conversations. She also opens up about protecting her Fridays for time with her grandkids and the mindset shift that made her stop chasing what everyone else's business looks like. In This Episode Why Amy ditched cold calling and door knocking after trying them once, and leaned into relationships instead How she built her referral-based business through networking and her sphere of influence Eight years in the same BNI chapter, and why she evaluates it like any other part of her business instead of following the hype or the hate around it Advice for anyone intimidated to walk into a networking room: focus on one person, take a friend, and just get through the door Why Amy doesn't use a traditional CRM, and the email template system that transformed her client communication Her unconventional CRM hack: using Claude to log conversations, track prospects, and set follow-up reminders How she rates her own listing presentations by uploading the transcript and asking Claude what she missed Becoming a grandma in real estate, and why she blocks off every Friday to be fully present with her grandkids Setting client expectations upfront about her availability, and why that boundary hasn't cost her business Hiring her first TC, and what she's looking for in her next hire What "retirement" actually looks like for Amy, and the advice she'd give her first-year self about paycheck expectations "My business doesn't have to look like what anybody else is doing. I get to run it the way that I want." — Amy Miller Ad Notes (add links before publishing) Become A Hello Culture Chapter Leader Apply Now To Get Into The Referral Room Resources & Links Join Our Facebook Community Follow along on Instagram @heykristencantrell @momsinrealestate Follow Amy on Instagram @amymiller_azrealtor Subscribe to our Newsletter Become a Sponsor