Our Rebrand Revealed!

“This rebrand still embodies everything that we've built up to this point... but it's meeting us where we're at in our personal life, and where a lot of our clients are at.” Our hosts, Natalie and Dan Slagle, spent over a year pouring heart and soul into a full rebrand of the firm they founded in their twenties. Fyooz Financial Planning is retiring. In its place comes E_____ V_____ W_____ (you’ve gotta listen to find out!) The old brand no longer matched who they had become or the couples they serve. These are high-earning dual-income households, often in their forties, many with kids, concentrated in medicine, engineering, and tech, to pinpoint a few industries. These clients want both partners engaged, respectful, and treated as equals. Traditional firms still often default to one spouse (historically the higher earner) handling the finances; Dan and Natalie want both spouses to have a voice. With this rebrand, the work’s the same, with the added bonus of clarifying their mission. That’s ongoing, relationship-driven financial planning that keeps both voices in the room as life shifts, whether it’s new jobs, children, career pivots, or inheritances. The updated website, language, and core values now make that explicit. Fyooz had a special place; the new brand simply elevates what clients already experienced and what the founders always intended! Key Topics: Announcing the Rebrand (03:49) Why the Old Brand No Longer Fit (04:25) Origin Story of “Fyooz” and Pronunciation Woes (07:02) The Problem They Set Out to Solve (10:41) Ideal Client Profile: Love, Respect, and Numbers (17:55) “Our Ideal Clients Are” (21:40) Ongoing Planning as Relationship Work (27:18) New Brand Reveal! (And what it represents) (32:25) Resources: The New Brand Website!: https://tinyurl.com/487tbxxr NYT Article Feature Mentioned in Episode: https://www.nytimes.com/2021/08/27/your-money/money-relationships-marriage.html Schedule a Free Consultation Here: https://www.equalvoices.co/start Join our newsletter to stay up to date on the latest financial resources: https://www.equalvoices.co/contact Natalie Slagle, CFP®, and Dan Slagle, CFP®, are the founding partners and lead financial planners at Equal Voices Wealth https://www.equalvoices.co/ — an independent firm dedicated to helping high-earning couples in their 30s, 40s, and 50s confidently navigate the complexities of managing money together. At Equal Voices, they specialize in turning financial stress into strategy, guiding couples through everything from cash flow and investing to aligning money with shared goals. Disclaimer: For updated disclosures, please visit https://www.equalvoices.co/legal