Broadcasters Want More Than Your Subscription

Fox Sports is disappearing, Kayo is becoming the main sports brand, and DAZN is trying to build a much bigger business around the sports fans who watch it. Scott Keenan is joined by sports industry advisor Murray Barnett from 26West Sports to unpack why the economics of sports broadcasting are changing — and why subscriptions and advertising alone may no longer be enough to justify the enormous cost of premium sports rights. They discuss DAZN’s strategy for Foxtel and Kayo, fan data, the Sports Audience Graph, Club Kayo and the creator economy, the changing relationship between broadcasters and rights holders, and why Australia could become a test market for DAZN’s global sports strategy. If you watch cricket, rugby league, NRL, AFL, , NRLW, AFLW, NBA, NBL, NFL, Supercars or Formula 1 this episode will be of interest to you. Murray runs 26West Sports and also appears on Unbundled, part of the Unofficial Partner podcast feed. Moneyball – The Business of Sport is hosted by Scott Keenan and looks at the deals, decisions and commercial forces shaping the sport we watch.