Victoria Magrath, Founder of byfrow - Authenticity, Community and Brand Building

Before Inthefrow became one of fashion's most recognizable blogs, Victoria Magrath was completing a PhD in fashion consumer behavior—researching mobile commerce before most people believed shopping on a phone would become the norm. On this episode of More To Say, Amber sits down with Victoria to discuss building trust in the creator economy, staying authentic through every stage of a career, and the lessons she's learned launching her beauty brand, byfrow. Together, they explore why founder-led content is reshaping marketing, how community fuels long-term brand growth, and why embracing your authentic self is one of the greatest competitive advantages in business. Exclusive More To Say Offer More To Say listeners can receive 15% off byfrow with code BYFROWXLTK15. The offer is valid from July 28 through midnight August 4 (UK BST) and is available in byfrow shipping regions (UK/EU). One use per customer, with no minimum spend. The code is non-transferable and cannot be combined with any other coupons or offers. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Victoria on Instagram Follow and shop Victoria's LTK Follow byfrow on Instagram Follow and shop byfrow on LTK Hosted on Acast. See acast.com/privacy for more information.