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More with Marc Istook
Marc Istook
Dave Holmes Isn't Waiting for Permission
SEP 14, 202653 MIN
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Description
Dave Holmes became one of the most recognizable faces on MTV after losing the network’s Wanna Be a VJ competition to Jesse Camp. But losing the contest was only the beginning.
In this episode, Dave explains why he entered the competition without expecting to appear on television, much less begin an entirely new career. He remembers recognizing that Jesse would probably win and deciding that his own goal should be to “lose well,” meet the right people and find another way into the building.
That opportunity did not happen automatically. Dave left the wrap party with a stack of business cards and one thought: “They will forget if you let them forget.” He began calling MTV executives at 9:01 the following Monday morning, landed meetings and eventually turned a writing opportunity into an on-camera role.
Dave and Marc also compare their experiences in traditional television and examine how dramatically the media business has changed. They discuss the decline of the professional television host, the increasing demand for established celebrities, the return of live programming and the creative freedom offered by social media and independent publishing.
Later, the conversation turns to political and cultural commentary. Dave explains why he has stopped watching programs that make him feel like he is “being yelled at by someone I agree with,” and why he tries to approach difficult subjects with humor and perspective. He also shares how growing up in a conservative family influences the way he communicates, especially when he asks himself how he would explain an issue to his mother.
Timestamps
00:00 - Cold open: Making things without waiting for permission
00:35 - Introducing Dave Holmes
01:41 - Dave and Marc begin their first conversation
02:52 - Reinventing yourself as the media landscape changes
04:29 - Overcoming the instinct to ask a gatekeeper for permission
06:34 - How MTV’s controlled chaos prepared Dave for social media
07:57 - Leaving advertising and auditioning for MTV
10:24 - Recognizing that Jesse Camp would win and deciding to “lose well”
12:10 - “They will forget if you let them forget”
15:17 - Believing creative careers were meant for other people
18:08 - Knowing an MTV career could only last so long
19:36 - How celebrity casting changed the professional-host business
24:35 - Looking back at MTV footage and interviewing Joe Strummer
27:14 - Leaving office life and arriving at the MTV Beach House
29:15 - Why Dave loved loosely structured live television
31:20 - The live comedy game show Dave still hopes to revive
32:37 - Celebrity Says and the TV Guide Network scroll
33:27 - Tom Hanks repeatedly making the same joke
34:08 - The possible return of live entertainment
35:16 - Marc’s social-media breakthrough after the Kendrick Lamar halftime show
36:57 - Using massive platforms as a force for good
37:27 - Being “yelled at by someone I agree with”
38:48 - How Twitter became “a trash can that’s on fire”
40:35 - Writers, influencers and a camera-equipped Dyson toothbrush
42:33 - The challenge of working with brands without feeling inauthentic
44:07 - What happens when creative experimentation becomes a source of income
44:51 - Substack and the value of supporting independent voices
47:27 - Dave’s off-the-cuff process for making social videos
49:31 - How Dave’s conservative family shapes his political commentary
50:48 - Asking, “How would I make this make sense to Mom?”
52:43 - Where to follow Dave, including his memorable TikTok username
Resources and links
Dave Holmes on Instagram
Cocksure, Dave’s Substack
Dave’s writing for Esquire
Party of One: A Memoir in 21 Songs
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