From Police Officer to Coffee Entrepreneur :: Ep 299 Chris Morris of Peacemaker Coffee

After more than two decades in law enforcement, Chris Morris probably didn't expect his next career to involve coffee — especially considering he originally hated the stuff. But years of overnight shifts, a search for lower-acidity coffee and a lot of experimentation eventually led to Peacemaker Coffee Company. Chris joins Jim McCarthy to talk about making the leap from law enforcement into entrepreneurship, learning the coffee industry, getting rejected by retailers, building a growing business and discovering opportunities in white-label coffee and co-packing. They also get into coffee roasting, caffeine, acidity, Amazon, commodity pricing, business margins and some memorable stories from Chris's years behind the badge.