Spotify Launches Enterprise Tech Division, Sidhu Moosewala Hologram Tour Opens - Friday, October 9

Email us here Spotify made a bold pivot today, formally launching an enterprise technology division to sell its internal R&D tools to outside companies. Meanwhile, the live music world got stranger and bigger: a hologram world tour for the late Sidhu Moose Wala opened in Toronto, and Backstreet Boys shattered Taylor Swift's Toronto stadium record. Suno also deepened its live-music ambitions with a new experiences division built around Songkick. Deals & M&A • Suno launched Suno Live Experiences, folding in Songkick and hiring ex-Ticketmaster VP Michael Chua as VP/GM. Lawsuits & AI • Business manager Sean Welch began an eight-month federal prison sentence for embezzling $332,814 from clients including Juice WRLD. Streaming & Tech • Spotify Technology launched as a formal enterprise division selling internal tools like Confidence, Portal, and Xirp to outside organizations. • Meta banned ByteDance from advertising on Facebook and Instagram across seven markets, escalating the TikTok-Instagram feud. • UMG's Sollos wellness platform dropped 151 re-engineered tracks on Apple Music's Sound Therapy section, timed to World Mental Health Day. • Video-to-audio AI startup Sonilo raised $11M in seed funding, co-founded by ex-TikTok AI and music team members. Live & Touring • Backstreet Boys expanded their Toronto 2027 residency to nine nights at Rogers Centre, topping Taylor Swift's six-night record. • Sidhu Moose Wala's Signed to God hologram world tour opened October 8 at Toronto's Scotiabank Arena with 3D projections and original vocals. • EDC Colombia debuted in Medellín on October 10, billed as the largest music festival in Colombian history. Artists & Releases • Miley Cyrus's Bass Persuades set a Billboard 200 record for the biggest single-week drop from a Number One debut, falling 156 places. • Cardi B released "Don't Chart" and Fuerza Regida dropped "Suzuki" as part of the Grand Theft Auto 6: The Album rollout. Also Today • Laylo's AI Discovery Agent sent 40,000-plus tour-alert texts to fans of 600 artists during its soft launch. • Google selected Base For Music as the sole music startup in its 100-company Gemini AI accelerator. Five minutes, six categories, zero fluff.