Steven Pope is Launching a New Amazon Brand - Find Out What

Send us Fan Mail Launching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting. Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to questioning what it takes to compete, the team shares the decisions, debates, and challenges behind the launch. But with so many established competitors, does starting from zero still make sense? Ready to launch or grow an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Selling Products You Believe In Matters 00:56 - Can You Still Launch an Amazon Brand in 2026? 02:10 - Declining Amazon Sellers and the New Brand Challenge 03:52 - Buying vs. Building an Amazon Brand From Scratch 05:35 - Amazon Profit Margins, Fees, and Customer Lifetime Value 08:12 - Relaunching Brands and Building Authenticity 10:31 - Finding the Right Audience for a Supplement Brand 11:53 - Why Product Knowledge Beats Chasing Trends 13:04 - Amazon Native vs. DTC: Building Brand Demand 15:03 - Branding Supplements for Everyday Consumers 17:17 - Electrolyte Powder vs. Ready-to-Drink Products 19:15 - Amazon Launch Strategy and Supplier Testing 20:54 - The Decision to Launch a New Brand From Scratch 21:05 - Packaging Design, AI, and Customer Feedback 23:16 - The $100K Amazon Brand Launch Goal 24:09 - Amazon PPC Strategy: From Sales Growth to Profit ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show