My Amazon Guy

Steven Pope

The Real Strategy to Rank Higher on Amazon ft. Harshank Vyes

OCT 15, 202612 MIN

Description

Send us Fan Mail Amazon PPC wasted ad spend is costing sellers sales. See how a 90-day Amazon PPC audit finds keywords with zero conversions. Learn how Amazon search term reports help identify wasted ad spend and why campaign ACoS alone misses costly problems. Mad Growth Podcast covers Amazon DSP retargeting, new-to-brand customers, and ways to improve Amazon advertising performance. Get more Amazon PPC tips and expert insights from Sellers Umbrella: https://sellersumbrella.com/ Stop wasting money on Amazon ads that don't convert. Book a call with My Amazon Guy to find out where ad spend is going wrong:  https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellerCentral #AmazonShipping #AmazonSellers #FBAShipping Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon PPC Ads Spend Money Without Sales 00:44 - Mad Growth Podcast With Sellers Umbrella 01:19 - Why 34% of Amazon PPC Ad Spend Gets Wasted 02:31 - How Amazon Search Term Reports Reveal Wasted Spend 03:39 - How to Audit Amazon PPC Spend and Conversions 04:19 - New-to-Brand ACoS and Customer Lifetime Value 05:39 - Using Amazon New-to-Brand Data for Repeat Sales 06:43 - When Should Amazon Brands Start Using DSP? 07:17 - Amazon DSP Retargeting, Audience Size, and Budget 08:38 - How Amazon DSP Works With Sponsored Ads 09:46 - Amazon Marketplace Expansion for Growing Brands 10:24 - Selling on Amazon Canada, Europe, and Other Markets 11:36 - Sellers Umbrella Website and Amazon PPC Resources ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show