Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients

What do Aventon, Bikeflights, Citrus-Lime, and Hollywood Racks have in common? They’re all 2026 recipients of the NBDA’s Distinguished Supplier Award, and they all support Specialty Bicycle Retailers with best-in-class products, service, and support. In this episode of Bicycle Retail Radio, we’re joined by four of this year’s Distinguished Supplier Award recipients: Sean Kneale of Hollywood Racks, Jessica Hill of Aventon, Michael Potter of Bikeflights, and Lewis Sharratt of Citrus-Lime. We talk about what supplier-retailer partnership looks like in practice, what these suppliers have learned from working directly with retailers, and how each approaches support in its own way. We’ll also look ahead to the 2027 Supplier Excellence Awards and what suppliers can expect from next year’s program. Support the show