In this episode of The Next Biz Thing, we spotlight San Agustín https://www.sanagustin.com/, a specialty coffee roastery in Villaobispo de las Regueras, León, Spain. We explore their journey from dissatisfaction with available coffee to becoming a top European roastery. Discover their dedication to sourcing unique beans, investing in education and technology, and building a community of informed coffee lovers. Hear about their participation in fairs and competitions, overcoming challenges, and their unwavering commitment to quality. Join us as we delve into the passion and resilience that drive San Agustín to create exceptional coffee experiences.