It’s Now or Never featuring Christina Garnett

The right song in the right scene in the right movie cements itself in your brain. Last year’s Loser by Tame Impala is featured in Spider-Man: Brand New Day and that scene brought the Australian psychedelic band a legion of new fans. Worldwide streams for the track jumped over 800% following the film's opening weekend. It will no doubt be prominent on many Spotify Wrappeds the end of this year. Wrapped is very personal. It’s a view into the songs and podcasts that resonated with you throughout the year. It leverages a lot of data and packages in a way that makes you feel seen, not watched. It’s that relational context that allows us to trust Spotify, says Christina Garnett. But they walk a fine line and breaking that trust could completely alter our view of Spotify forever. • How teaching informed her view of CX• The Customer Trust Equation• When personalization becomes creepy • Establishing brand trust• The missing voice in strategy sessions• The role of people in AI-powered customer experiencesConnect with Christina on LinkedIn – https://www.linkedin.com/in/christinamgarnett/ Transforming Customer-Brand Relationships – https://www.amazon.com/Transforming-Customer-Brand-Relationships-Emotional-Connection/dp/1398621323/ref=sr_1_1 Music courtesy of Big Red Horse – https://www.facebook.com/bigredhorseband/