327. Stacey Brass-Russell on Why Strategy Alone Won’t Grow Your Business

You can have all the right strategies, but if your fears, beliefs, and stories keep you from actually using them, they aren’t going to grow your business.   That’s why Stacey Brass-Russell describes herself as a transformational coach. She helps people understand that creating a different result requires change, and human beings are wired to resist change even when we desperately want the outcome on the other side of it.   In this conversation, Stacey and I talk about the stories we invent when someone doesn’t respond to our outreach, why the fear of seeming salesy keeps people from selling, and why getting more leads probably isn’t the answer. We also dig into the importance of human connection, especially for experts selling higher-ticket transformational services.   We talk about what it means to see sales as service, how a clear methodology can help you feel more confident selling your work, and why you may need to build that confidence through real experience before charging a premium price. Stacey is a master transformational coach, business strategist, and sales coach who helps coaches, experts, and service-based entrepreneurs turn their passion, skills, and expertise into businesses that actually pay them. A former Broadway performer and NYC yoga studio owner, she is the founder of the Passionate & Prosperous Academy and host of the Passionate & Prosperous podcast. Stacey’s perspective matters because there is no strategy that can completely bypass the human side of business. Sustainable growth requires a strong offer and the willingness to examine the beliefs, fears, and habits that keep you from confidently putting it in front of people.   Find this episode for free on your favorite podcast player.   Tune into this episode to hear: What it actually means to sell a transformational service Why your clients need more than information to achieve meaningful outcomes How the stories you invent about other people’s reactions can stop you from taking action Why more leads probably won’t solve your sales problem The difference between marketing your business and actually selling your offer How creating a signature methodology can make you more confident in your expertise Why seeing sales as service changes the way you talk about your offer Learn more about Stacey Brass-Russell: Website: staceybrassrussell.com Listen to the Passionate & Prosperous podcast Explore Stacey’s free resources and trainings Connect with Stacey on LinkedIn Resources: Join the Scale Solo Masterclass Grab the first chapter of my new book Scale Solo: scalesolobook.com The Price to Freedom Calculator™: nobsmastery.com/price Grab a copy of my book Badass Your Brand: Badass Your Brand