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Not Another CEO Podcast
Not Another CEO
How Paw Patrol saved Spin Master - Ronnen Harary - Spin Master - EP#114
SEP 22, 202665 MIN
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Description
Most people think experience is your greatest advantage. Ronnen Harary believes it can become your biggest blind spot.
In this episode, Ronnen Harary, Co-Founder of Spin Master, shares the lessons behind building one of the world's most successful toy and entertainment companies, the creator of global brands like Paw Patrol, Bakugan, Air Hogs, Rubik's Cube, and Etch A Sketch.
From turning down a $100 million Hollywood deal he now regrets, to explaining why it's riskier not to bet on yourself, Ronnen unpacks the mindset that helped Spin Master grow from three friends with an idea into a multi-billion-dollar public company.
Key Takeaways:
1. The Power of Not Knowing: Sometimes experience becomes a limitation. Ronnen explains why the lack of conventional wisdom helped Spin Master create products that industry veterans had already dismissed, and why trusting your instincts matters more than following what everyone else believes.
2. Bet on Yourself Early: Your 20s are a unique window to take meaningful risks. As responsibilities grow, so does the cost of leaving a stable career. Ronnen argues that waiting until you feel "ready" often means you never start at all.
3. Create Your Own Luck: Luck isn't something that happens to you. It's something you earn by staying in motion, building relationships, and consistently putting yourself in situations where unexpected opportunities can find you.
4. Trust Your Instincts: The same experience that helps you build a successful company can eventually cause you to overthink. Ronnen shares why he believes your intuition is often a better guide than your intellect when making the biggest decisions.
5. Build a Culture of Ideas: Some of Spin Master's best ideas came from meetings that everyone else wanted to cancel. Ronnen explains why protecting time for open discussion and pulling the right people into the room fuels creativity and better decision-making.
Quote of the Show:
"The power isn't in not knowing. It's in not letting your intellect override what you know internally." – Ronnen Harary, Co-Founder, Spin Master
Guest Featured in This Episode: Ronnen Harary, Co-Founder, Spin Master
LinkedIn: https://www.linkedin.com/in/ronnen-harary-99b13370/
Spin Master: https://www.spinmaster.com/en-US/
No Experience Necessary: https://www.penguinrandomhouse.com/books/789812/no-experience-necessary-by-ronnen-harary/
Chapters:
00:00:00 — Trailer & Introduction
00:02:05 — The 32-Year Tri-Founder Partnership
00:05:34 — "The Power of Not Knowing" & The Air Hogs Story
00:09:00 — The $100M Bakugan Regret
00:10:26 — Betting on Yourself in Your 20s & Inverse Risk
00:16:44 — Early Parent Support
00:18:47 — Becoming a "Grinder"
00:22:46 — Operational Discipline
00:27:14 — Making Your Own Luck: The Flick Tricks Story
00:33:40 — "Tethered Freedom" & Owning Your Culture
00:35:20 — Seeking Micro-Mentors & Writing "No Experience Required"
00:38:46 — The Decision to Take Spin Master Public
00:41:28 — The Origin Story of Paw Patrol
00:47:08 — Evolution of the Toy Industry
00:49:45 — Future Outlook for Spin Master
00:50:37 — Ronen’s Background
00:53:39 — Early Hustles
00:58:03 — Core Drive
00:59:13 — Workaholism, Burnout, and Health Sacrifices
01:04:03 — Advice to Younger Self

