What If Being Seen Isn’t Being Known? Authentic Brand Visibility with Drew Gerber

What if being seen isn’t the same as being known? In a world obsessed with personal branding, social media visibility, artificial intelligence, and polished public images, authenticity may be our greatest competitive advantage. Lisa Lacy sits down with Drew Gerber, CEO and co-founder of Wasabi Publicity, to explore why meaningful visibility begins with knowing who you are, not performing who you think the world wants you to be. From finding your purpose and building authentic relationships to breaking cycles of shame, control, and never feeling good enough, this conversation goes far beyond traditional public relations. Drew shares how self-awareness, accountability, mentorship, and human connection can transform the way we approach business, personal branding, and our relationships with ourselves. In this episode, we explore: Being Seen vs. Being Known: Why authentic personal branding and meaningful visibility begin with self-awareness. Purpose-Driven Public Relations: How understanding your why creates more aligned marketing strategies, stronger trust, and meaningful impact. AI and Human Connection: Why artificial intelligence, social media, and digital perfection are challenging us to rediscover what makes us human. Breaking the Shame and Control Cycles: How releasing perfectionism, embracing accountability, and trusting yourself create room for authenticity. Mentorship, Self-Worth, and Enoughness: Why the right support matters and how asking “What is enough?” can redefine success, happiness, and fulfillment. Connect with Drew | Wasabi Publicity https://wasabipublicity.com Connect with Lisa | INSIDE THE EDGE https://lisalacy.com/inside-the-edge What did you perform in order to survive? Welcome to the Edge. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.