253. Website Copy, Personality Marketing, and What Couples Really Want with Andrea Shah

Andrea Shah is a copywriter for wedding creatives who want to spotlight their artistry and client experience. She has over a decade of experience working on websites and brand voice for Fortune 500 companies and luxury brands alike. She teaches wedding professionals how to use psychology, storytelling, and market research to make their perfect-match clients feel deeply seen and heard. Andrea's Links 🔗 :  Newsletter: https://andreashah.com/newsletter Instagram: http://www.instagram.com/andreashahcopy    02:08 Why Personality Matters 05:05 Finding Your Brand Anchors 07:12 Storytelling Without Cringe 13:12 Fixing Inquiry Problems 15:55 Too Much Personality 17:33 Pricing on Your Website 20:32 Why Pros Hide Prices 25:43 Reddit Wedding Cost Shock 36:29 Destination Pricing Clarity -- ✨ FREE QUIZ: What's actually standing between you and raising your prices? Take the $10K Quiz ✨ 🏛️ Join the waitlist for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back launching in November 2026. 👀 Or, if you're like me, skip the line and apply now to see if it's the right fit for you.💨 ☕️ Apply for Private Atelier, 12 weeks of one-on-one coaching for photographers who need support on their own schedule. Limited spots at founder pricing before the price goes up. 🥐 Subscribe to my newsletter, Biz Brunch 🤍 Come say hi on Instagram and Threads ✨ Loved this episode? Leave a rating & review on Apple or  Spotify  🫶🏽