Mike Miller on Equipment, Innovation, and Second Retirements
Subscribe to stay updated on industry insights, equipment innovations, and expert advice to help grow your funeral service business. In this episode, host Tony Russo sits down with Mike Miller, outgoing executive at FT (Facultatieve Technologies), to discuss his second retirement, the evolution of FT in North American markets, and the changing landscape of the funeral and cremation industry. Mike shares insights into building brand recognition, scaling equipment for independent funeral homes, and navigating local zoning challenges as cremation rates continue to rise. Key Highlights & Topics Covered * Coming Out of Retirement: Mike discusses his 25-year tenure with Stewart Enterprises, his time working with Invocare in Australia, and why he stepped out of retirement to help FT in North America. * Building the FT Brand in North America: How FT transitioned from supplying high-volume operations to expanding brand awareness across the broader funeral industry through targeted social media and marketing. * Product Innovation — FT3 vs. FTXL: * FT3: Designed for high-volume crematories (handling 6–7 cremations in an 8-hour shift) with built-in safety features and maximum efficiency when running continuously. * FTXL: Engineered specifically for mid-sized funeral homes (handling 200–400 cremations annually) to handle cases up to 1,000 lbs without requiring continuous high-volume operation. * The Economics of In-House Cremation: Why funeral homes face growing pressure to own their cremation equipment, avoid giving away ~30% of their revenue to third parties, and retain full quality control for grieving families. * Industry Trends & Zoning Realities: * Discussion of rising cremation rates. * Practical advice on avoiding community opposition by utilizing local zoning maps and establishing standalone cremation centers in industrial zones. * Leadership Transition & Next Steps: Introducing Dustin, FT’s new plant-focused leader in Medina, Ohio, and Mike’s upcoming retirement plans in Europe. Key Takeaways for Funeral Directors & Crematory Operators * Control Your Revenue and Reputation: Bringing cremation in-house prevents revenue loss and ensures family trust remains in your hands during witness services or special cases. * Work with Zoning, Not Against It: Save time and legal expenses by locating cremation centers in pre-approved industrial zones rather than trying to retrofit residential downtown funeral homes. * Right-Size Your Equipment: Match your equipment capacity to your actual volume rather than over-investing in high-volume machinery. Notable Quotes * “If you’re a volume player... the FT3 was built for volume. It can churn out six, seven cremations in an eight-hour shift... but for a funeral home doing 200–300, it’d be like buying a Lamborghini to go to the grocery store.” — Mike Miller * “Anytime that body leaves your control, your reputation and everything else goes with it out the door.” — Mike Miller * “You’d be much better off to just start with your zoning maps... find a separate, nice industrial-type facility and build it there.” — Mike Miller Get full access to On Deathcare at ondeathcare.substack.com/subscribe