Your Guide to Neuro-Contextual Marketing That Isn’t Creepy

For the last 15 years, Shari Muñoz has helped Fortune 500 organizations transform complex market, customer, competitive, and AI-driven intelligence into executive decisions that accelerate growth, improve marketing effectiveness, and reduce strategic risk. In her role as Head of Research and Measurement at Seedtag, Shari led one of the industry’s first neuroscience-based validations of AI-powered contextual advertising, partnering with a Columbia University neuroscientist to demonstrate how emotional context influences attention, engagement, and attention.   On this episode of On Scope, Shari joins host Mike Berberich to deep dive into the research. Together, the duo breaks down: The ways in which marketers and brands can develop deeper relationships with consumers by tapping into specific emotional and cognitive signals Real-world examples of brands use neuro-contextual targeting techniques effectively How marketers can strike a balance between leveraging hyper-personalized ad targeting and more broad channel ad targeting, using both in tandem to drive better business results   On “News You Might Have Missed,” Mike and show producer Ryan Dinger react to a new report from The Wall Street Journal on how business professionals are beginning to sound like the AI chatbots they use so often, both in written and verbal communication. Mike and Ryan express their concern and discomfort for this development, invent a new term for how marketers can combat this unfortunate trend, and imagine what all of this might mean for where society is headed in the future.   While you’ll want to avoid sounding like a large language model in your communications, you still need to make sure you’re leveraging AI to the best of your abilities throughout the marketing campaign lifecycle. For that reason, you need to check out the ANA’s Generative AI Essentials for Marketers Certificate Program. This series of six focused courses gives you exactly what you need to keep up with AI, including real-world practitioner experience that you can apply directly to your own work. Best of all, completing the courses will only take you 90 minutes. To learn more and register, visit us www.ana.net/AICert26. Have an idea for a guest or topic that you'd like to see on the show? Let us know by emailing us at [email protected].