Beyond the Database: How to Actually Put Your Sales Data to Work

Send us a message! Having access to more data doesn’t automatically lead to better sales. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Matt Nash of SalesIntel about how transportation sales and marketing teams can actually put their data to work. They dig into the hits and misses Matt sees in how companies use database and prospecting tools, why understanding your ideal customer profile still matters, and how teams can turn buyer intent and other signals into meaningful action. Matt also shares what the strongest sales and marketing teams are doing differently, where AI can genuinely improve the process, and what transportation companies should be thinking about now as they prepare their sales and marketing strategies for 2027. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.