Turning Driver Appreciation into Year-Round Driver Care

Send us a message! In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Bob Book, Vice President of Marketing for Road Dog Care Company and Revolution Trucking, about building brands that understand and serve the people behind the wheel. Bob shares what brought him into transportation, how listening to drivers helped shape Road Dog Care, and why meaningful driver appreciation must extend beyond a single week or annual event. The conversation also highlights TMSA and Road Dog Care’s upcoming Driver Appreciation Week contest, which invites transportation and logistics companies to share how they demonstrate that their drivers are valued. Bob discusses what the winning company will receive, what Road Dog Care hopes to learn through its broader fleet pilot program, and how driver feedback can lead to more relevant wellness solutions. Entries are due September 4, 2026.  Entry form: https://share.hsforms.com/2OS9-4XuISlqaQIKN2O2xEA3ucn7 Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.