Send us Fan MailHey everyone! This week, we’re doing something a little different — instead of our regular On The Porch episode, we’re bringing you a full episode of our new limited series, mastered. The Business of Music.mastered. pulls back the curtain on the music industry, with real conversations about labels, touring, marketing, and what it actually takes to build a career as an artist. It’s all about giving you practical, real-world advice from people working in the business every day.We’re excited to share this episode with you, and don’t worry — we’ll be back with our regular On The Porch format next week. You can also head over to the mastered. feed to catch the rest of the series.Mike Denney has spent over 30 years in the music industry, working at major labels like Sony Music and Universal Music Canada before founding MDM Recordings.In this episode, Mike and Jenna dive into what labels are actually looking for when they sign artists — and what it really takes to be ready for that moment.They talk about building a strong foundation as an independent artist, the importance of work ethic, developing your brand and identity, and why not every artist is ready for radio or a record deal as early as they think.Mike also shares insight into how the industry spots emerging talent, common mistakes artists make, and why patience, consistency, and long-term thinking are key to building a sustainable career.If you’ve ever wondered what it takes to get signed — or whether you’re actually ready — this episode is a must-listen.For more support with your music career, visit www.masteredbyfp.com. mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.Support the show