Designing Beyond the View

What do you design when the view is already the spectacle? AJ Paron speaks with Olivia Reid and Lionel Ohayon of Journey about reimagining the experience at Edge in Hudson Yards, where the challenge was not simply attracting visitors, but giving them reasons to stay longer, return and engage with the space in new ways. They explore how hospitality, programming, materiality and immersive design were layered together to extend the experience beyond the observation deck, creating moments of discovery that shift throughout the day and invite everyone from tourists to local New Yorkers to experience the city from a different perspective. This season of Once Upon A Project is presented by Crypton. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.