In this episode of the Online Reputation Management Podcast, host James Dooley sits down with Andrew Holland, a leading fame engineer, to explore how deliberate visibility strategies turn brands into recognised authorities. They break down fame engineering as the evolution of modern PR, where network science, SEO, GEO, and AI work together to map, model, and accelerate how fame spreads through digital ecosystems. Andrew explains that fame is built on fitness signals and Q-effects, showing why certain brands and personalities—like Google or Molly-Mae—attract attention faster through preferential attachment and high-authority hubs. James connects these concepts to knowledge panels, brand signals, and KGM IDs, demonstrating how strategic digital PR, the right publications, and narrative amplification shape how search engines understand entities. Together, they reveal how fame maps expose missing nodes in a brand’s visibility strategy and how targeted PR campaigns—like Preply or BrewDog—create cultural ripple effects that outperform random exposure. The episode concludes with Andrew sharing how his team at JBH applies fame engineering for entrepreneurs and brands who want to become meaningfully more famous in their category. Where to Listen to This EpisodeFame Engineering: James Dooley Interviews Fame Engineer Andrew Holland is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Apple PodcastsListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on GoodpodsListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on Pod.LinkListen on TruefansListen on CastamaticListen on PodbeanListen on Entity Home