Amazon Seller Podcast | The challenges and opportunities for Amazon sellers in 2026 and beyond (Ep 196)

Joining us is Ben Donovan, Insights Lead at Marketplace Pulse. Backed by Marketplace Pulse’s extensive data intelligence tracking millions of global marketplace merchants, Ben has a front-row seat to the macro shifts defining modern e-commerce. In this episode, we cut through the noise of platform-level metrics to analyze what is actually happening beneath the surface—from the stark divergence between thriving and distressed seller cohorts to the climbing cost of doing business on Amazon. We’ll also explore how artificial intelligence is reshaping marketplace discovery and where the real pockets of opportunity lie for brands looking to scale sustainably. Host: Prabhat Shah  Guest:  Ben Donovan  ( Marketplace Pulse )