Batik Boutique: PMX Virality at F1, Merdeka 118, & B2B Growth

Batik Boutique is accelerating its retail expansion with the launch of its 1,500-square-foot flagship outlet at Merdeka 118, alongside achieving B Corp recertification with a 92-point score. The social enterprise saw a 75% year-to-date growth in its B2B segment and a 20% rise in B2C retail, further boosted by a viral moment when Prime Minister Datuk Seri Anwar Ibrahim wore their joint-designed shirt at the Bahrain Grand Prix in Malaysia. Amy Blair, Founder and CEO of Batik Boutique, joins Open for Business to unpack how the brand capitalised on its Formula 1 collaboration with the Bahrain International Circuit. She discusses managing artisanal supply chains alongside retail expansion, utilising AI for operational efficiency and B2B design, and balancing corporate gifting with long-term brand equity. See omnystudio.com/listener for privacy information.