Episode 337: Adam Graver - If Your Customer Can Find You There, You Need to Be There!

Today's guest is turning property businesses into the best-known name in their patch and is Co-Founder of House of Marque. He spent a decade running marketing inside national property networks, finishing as Head of Brand for one of the largest property groups in the country before co-founding House of Marque with Lucy Collinge. He now works as a marketing partner for ambitious property businesses across the UK, spanning estate and letting agents, mortgage and protection advisers, new homes developers and housebuilders, and B2B and proptech businesses. This episode has been a long time coming. We first met at The ESTAS back in 2021, I missed the last train home, and it’s taken until now to get him on the podcast. He has held senior marketing roles at Hunters, TPFG and Lomond, and has worked with over a thousand estate agents in the last ten years. He’s seen where agents spend money well and where they waste it. This episode is packed. We talk about why your shop window is your most expensive asset and is being wasted on A3 cards. We talk about why word of mouth isn’t a strategy, and why most agents compete on function when the person in front of them is making an emotional decision. He also shares the three questions to ask every customer to find a USP that’s really yours. Then there’s the business with 70,000 records in their CRM and only 48,000 chimney pots on their patch. And a line that really stuck with me: if a customer can find you there and you’re not there, you need to be there. It’s that simple. P.S. Remember to like, review, subscribe, follow and share the podcast👌🏼 P.P.S. Comment below or send me a DM if you would like a presentation of the key takeaways from the episode sending to you✌🏼