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Operators
Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
30+ Black Friday Tips to Win the Holidays Like a 9-Figure Ecommerce Brand
SEP 23, 202652 MIN
/https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/36267137/36267137-1781006033910-8e588ba565ea5.jpg)
Description
“The best Black Friday offers don’t just increase orders, they increase AOV.”
Sean Frank (CEO, Ridge), Matt Bertulli (Founder, Pela Case x Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) share the Black Friday & Cyber Monday tips they rely on every year. Every tactic comes from hard-won experience over decades of combined holiday wins and losses.
They break down why every Black Friday deal needs a backup, sometimes even a worse one, ready to launch. Mike explains why spotlight bias makes old creative beat anything new. Matt shares the upsell that added a million dollars. Small moves like these are what separate a good quarter from a record one.
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