5 Hard Questions for Building a Company Culture That Lasts

How do you create a company culture that’s a competitive advantage? Matt Bertulli (Founder, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) build culture through deliberate choices, while most brands leave it to chance. They work through it in five hard questions:  1. Who should you let go?  2. How close should you get?  3. What won’t you tolerate?  4. Why are values a “trade”?  5. Where do leaders go next?  Matt has hired and fired hundreds, and no two exits looked alike. Mike surveyed his entire team, and 80% praised the same quality in him: transparency. As AI takes over the busywork, trust becomes the real advantage.  Powered By  Fulfil  https://9ops.co/fulfil  Richpanel  https://9ops.co/richpanel  Northbeam  https://9ops.co/northbeam  Saras Analytics  https://9ops.co/saras  Postscript  https://9ops.co/postscript  Aftersell  https://9ops.co/aftersell-operators  Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/