6 CPG Funnels: How We Study Ads, Landers & Offers

“It’s very easy to scrape an ad library, pull out concepts and then literally just duplicate the ad. That’s just a race to the bottom.”  How do you learn from other brands without copying them?  Matt Bertulli (Founder, Pela Case & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) share their screens to walk through six consumables brands they’re learning from while building Winks. Each picked three, plus one bonus from outside DTC.  1. Nutrition Geeks: UK single-ingredient  2. Norse Organics: Natural acne care  3. Elavate: UK collagen for women  4. MarsMen: Testosterone support  5. Spoiled Child: Oddity’s brand  6. Boostcous: Gluten-free couscous  (Bonus) Wispr Flow: AI voice app  Matt and Cody trace each brand’s ads, landers and offers, including why long pages still convert. Some brands force subscriptions, others offer a choice, and a few lead with one-time bundles. Meanwhile, Winks is testing a no-subscription bundle of its own.  Powered By  Aftersell  https://9ops.co/aftersell-operators  TBAR Partners  https://9ops.co/tbarpartners  Richpanel  https://9ops.co/richpanel  Motion  https://9ops.co/motion-runneth  Skio  https://9ops.co/skio-9operators  Omnisend  https://9ops.co/omnisend  Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/