Operators

Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Away’s CEO & New DTC Playbook: Amazon, TikTok Shop, and 300% Over Plan

OCT 8, 202689 MIN

Description

“It’s about closing the imagination gap, not what it can do.”  Jessica Schinazi (CEO, Away) joins Matt Bertulli (Founder, Pela Case & Lomi) and Curtis Matsko (CEO, Portland Leather Goods) to break down how she took the reins of a decade-old DTC pioneer and opened it to new channels in 18 months.  Away builds luggage to last 7 to 10 years, which Jessica calls a horrible business model. She chases new buyers: Up to 9% of her Amazon category and a $400 suitcase sold out on TikTok Shop. Now she has to bring each customer home before a day-one startup steals them.  Powered by  Podqi  https://9ops.co/podqi  AppLovin  https://www.9operators.com/paid-growth  https://applovin.com/9operators  Shoplift  https://shoplift.ai/operators  Shiphero  https://9ops.co/shiphero-titans