How Cuts Hit $60M, Nearly Went Bankrupt & Came Back Stronger

Why lower AOV and a disciplined P&L saved this brand from the brink. Steven Borrelli (Founder & CEO, Cuts), Mike Beckham (CEO, Simple Modern), and Matt Bertulli (Founder, Pela Case & Lomi) unpack how Cuts reached $60M without outside money, then nearly went under when tariffs hit 145%. Steven walks through the layoffs, the first raise, and the comeback that followed.  Selling 50K joggers sight unseen gave Cuts confidence it hadn’t earned. Steven explains how a lower AOV cut customer acquisition costs by 65%. Now Cuts is betting on elevated menswear priced below luxury labels, where winning products draw copycats.  Powered By  AppLovin  https://9ops.co/applovin  https://9ops.co/applovin-paid-growth  Alia  https://9ops.co/alia  Walmart  https://9ops.co/walmart  AfterShip  https://9ops.co/AfterShip