How to Design Packaging for Ecommerce Brands: Operators Build (E4)

“They have just shown how packaging can be so much of a differentiator.”  What does a professional DTC packaging design process look like in practice?  Chris Ganz (Senior Creative Director, Trevi) sits down with the Winks team to tackle one of packaging’s hardest problems: standing out on a crowded shelf. The group debates naming, mascots, and color palettes before testing real designs on real families.  Chris opens with a full competitor audit, sizing up Ollie, Vicks, and Beam. Three distinct concepts turn into five packaging directions, each with its own typography and color story. The team weighs a winking semicolon against a plush sleep monster, and one child’s smile carries real weight.  Powered By  Iris  https://www.irisfinance.co/operators  Skio  https://9ops.co/skio-9operators  Omnisend  https://www.omnisend.com/9operators  Richpanel  https://9ops.co/richpanel  Runneth  https://9ops.co/motion-runneth  Aftersell  https://9ops.co/4i3bb5  Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/