How to Position Your Brand & Products: 5 Ways to Win Against “Better”

“Better is probably the worst word you could use in marketing.”  How can a DTC brand stand out in a category full of identical promises?  Matt Orlić (Co-Founder, Qure Skincare) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (Founder, Pela Case & Lomi) to break down why brand positioning beats a better product. Each story shows how a brand can win a crowded category without inventing anything new.  Qure’s water filters beat Jolie’s on technology and patents, yet Orlić can’t out-position them. Mike explains how Yeti took Thermos’s 1800s vacuum insulation and sold it for cold drinks. Once a position works, competitors move in, and the founders debate how to hold it.  Powered By  Saras Analytics  https://9ops.co/saras  Postscript  https://9ops.co/postscript  Aftersell  https://9ops.co/aftersell-operators  Richpanel  https://9ops.co/richpanel  Fulfil  https://9ops.co/fulfil  Northbeam  https://9ops.co/northbeam  Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/