Inside a New DTC Brand’s Ad Engine, Run in 6 Steps: Operators Build (E10)

“Creative supply chain is the essential ingredient of demand.”  Get all the resources from this episode: https://9ops.co/abchwj ★ 6-step framework ★ Brief template ★ Hook training guide Matt Bertulli (Founder, Pela Case & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road) launched Winks with more ads than lessons. Now they walk through the six steps every ad faces, starting with the message.  1. Message  2. Source  3. Media Formats  4. Creative Approach  5. Funnel Role  6. Production Checks  More ads went live, but Cody still didn’t know what was working. The fix is research by hand, down to an Instagram feed trained to think like the buyer. With AI editing and uploading their ads, taste is the job left for people.  Powered By  Aftersell  https://9ops.co/aftersell  Richpanel  https://9ops.co/richpanel  Runneth  https://9ops.co/motion-runneth  Skio  https://9ops.co/skio-9operators  Omnisend  https://9ops.co/omnisend  Iris  https://9ops.co/iris  Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/