Our Ecommerce Marketing Strategy vs. Real Data: Operators Build (E8)

“We know how to run ads. This is a playbook.”  How should you market a new DTC brand in its first six weeks?  Matt Bertulli (Founder, Pela Case & Lomi), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Curtis Christopherson (Chief Growth Officer, Ammortal) hold the Winks marketing plan up against the results since launch.  They built the brand for moms, yet men keep showing up to buy. Meta CPMs hit $800 until a free account fix and a smaller budget turned them around. Now creators and credible doctors have to bring CAC down to $100 before they scale.  Powered By  Aftersell  https://9ops.co/aftersell  Skio  https://9ops.co/skio-9operators  Omnisend  https://9ops.co/omnisend  OuterSignal  https://9ops.co/outersignal  Richpanel  https://9ops.co/richpanel  Runneth  https://9ops.co/motion-runneth  Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/