79: Cancel all my meetings

In this episode, Mitchell and Gavin submit the first Police Games app release ahead of a 6,000-person rollout, unpack SixSides’ pivot from event managers to community-led organisations, and share how AI-assisted development, a tough client decision, and a new AEO strategy are shaping the next phase of the business. Chapters (00:00) - Moving out of the office and working from home (08:14) - The Police Games app is submitted (13:39) - Automated testing and the launch timeline (20:45) - New SixSides events and client updates (22:18) - The City of Gold Coast and solving the cold start problem (27:45) - Our ICP pivot and finding a blue ocean (32:53) - Sales-market fit and the 5.8 method (36:24) - Rebuilding DealBuddi with Laravel AI (45:30) - The difficult client decision (49:23) - AEO, HubSpot and getting ready to launch In this episode, we cover:Mitchell leaving his coworking office after five years and adjusting to working from home full-time Submitting the Police Games mobile app to Apple and Google ahead of a rollout to around 6,000 people The final QA push across iOS, Android, API endpoints and app screens How Claude Code and AI-assisted development dramatically accelerated the final stages of the release Using Maestro for automated mobile app testing across real devices Planning the Police Games launch timeline, onboarding and communications Running another SixSides event for Toll Women in Aviation and preparing for the Queensland Volunteering Conference Gavin’s plan to build local network effects by concentrating communities around the Gold Coast Applying ideas from The Cold Start Problem and Blue Ocean Strategy to SixSides Pivoting the SixSides ideal client profile from event managers towards community managers and associations Revisiting sales-market fit and Gavin’s 5-ate sales method Rebuilding DealBuddi onboarding with Laravel AI to make one-to-many workshops commercially viable Making the difficult decision to end a client relationship after a successful pilot stopped feeling collaborative Answer engine optimisation, HubSpot and creating content designed to appear in AI-generated answers Getting the business infrastructure, product and marketing ready for the next phase of SixSides growth Got questions or topics you want us to cover? Email us at [email protected] If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides SixSides on Skool: Community Builders Network